U.S – The Partnership for Food Safety Education (PFSE) has launched a new national campaign to help food delivery users ensure the safety of their delivered foods.
This is in response to the increasing usage of food delivery services, and as National Food Safety Education Month kicks off.
The campaign, entitled “Prep Yourself: Food is on the Way,” is the first national food safety campaign to specifically target users of food delivery services, and it seeks to encourage safe food handling at home and to educate consumers on what to consider when ordering from these types of services.
Food delivery services can include meal kits, restaurant delivery, or grocery delivery. In an April 2020 survey conducted by Statista, over one-third of both suburban and urban respondents said they used online food delivery services or restaurant apps to order food.
According to the 2021 Food and Health Survey conducted by the International Food Information Council, 72 percent of Americans say the pandemic is changing the way they eat and prepare food. This study also showed that 42 percent of consumers are shopping for groceries online at least monthly.
The “Prep Yourself: Food is on the Way” campaign includes digital advertising, social media, and print collateral that can be integrated into food delivery service provider communications or other food safety educator communications.
With a suite of downloadable resources, PFSE encourages anyone who is interested in communicating about food safety in the delivery space to access the free materials. PFSE will be utilizing the campaign resources throughout the month of September 2021, National Food Safety Education Month, and beyond.
The campaign would not have been possible without support from the Association of Food and Drug Officials (AFDO), Instacart, and Sysco.