FSSAI, ASCI join hands to curb misleading adverts in F&B sector

INDIA – The Advertising Standards Council of India (ASCI) has signed an agreement with the Food Safety and Standards Authority of India (FSSAI), to safeguard consumers against misleading claims in food and beverage (F&B) ads, attributed in part to the surge in complaints amongst consumers, amidst the Covid 19 pandemic. ASCI will identify ads which violate provisions of Food Safety and Standards Regulations and FSSAI would further investigate these. According to a statement issued by ASCI, it will set up a three-member expert panel to evaluate foods and beverages advertising…

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FSSAI orders name change for Multi Sourced Edible Vegetable Oil

INDIA – India’s food statutory body, Food Safety and Standards Authority of India (FSSAI) has issued a directive for amendment in the nomenclature of ‘Blended Edible Oil’ which was recently renamed as ‘Multi Sourced Edible Vegetable Oil’. According to the direction, the ‘Multi Sourced Edible Vegetable Oil’, a term which came into effect on June 8, 2021, after the FSSAI had earlier notified the same in the official gazette, will now be referred to as ‘Multi Sourced Edible Oil’.  The term ‘vegetable’ was removed after the apex food regulator got…

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