USA – Fresh Del Monte Produce has partnered with Decapolis, a Jordanian and UK-based startup technology company, to provide end-to-end traceability for consumers, with plans to make the platform available to other businesses and industries.
Fresh Del Monte Produce is one of the world’s leading vertically integrated producers, distributors and marketers of fresh and fresh-cut fruits and vegetables.
The company revealed that it has invested a 39 percent stake in Jordan as part of its technology-driven mission to offer best-in-class, innovative solutions for its products and services, and to provide sustainable solutions that other businesses and industries can benefit from.
The blockchain-based traceability technology Decapolis Food Guard (DFG), developed by the two businesses, will be implemented across all Fresh Del Monte business sectors, beginning with its pineapple operations in Costa Rica.
“Now more than ever, consumers are very cognizant of what goes into their food. With this blockchain technology, they’ll know exactly what has gone into the product, and where it has traveled until the moment it was purchased for consumption.
“We’re excited to begin rolling out this traceability solution to all Fresh Del Monte products,” said Mohammad Abu-Ghazaleh, Fresh Del Monte Chairman and Chief Executive Officer.
Through the DFG chain of records, which captures evaluations at each stage of production, from planting to distribution through the use of QR codes, DFG offers comprehensive traceability solutions.
Deploying blockchain technology ensures data remains immutable and QR codes on product labels certify end-to-end traceability.
Anyone who scans the QR code will be able to see a complete log of product information from farm to fork.
“We are in the business of doing good. We embark on this endeavor with full confidence in our company, our offerings, service, and the people we serve.
“It will surely be a promising and fruitful venture, a force multiplier to work that positively impacts communities, families, and the future of healthy living and technology for good,” said Abedalrhman Habashneh, Decapolis Founder and Chief Executive Officer.
This traceability process allows for trusted record keeping in the supply chain, whether it impacts consumer knowledge, food safety, or quality analysis.
Decapolis and Fresh Del Monte also intend to make the Decapolis Food Guard (DFG) available to other interested firms.
Decapolis has successfully created and implemented this solution across four continents in the corporate and public sectors. It is now upbeat about its promising collaboration with Fresh Del Monte.
“We remain steadfast in moving towards our vision of becoming the leading global reference platform for compliance and certification for food trade worldwide,” said Habashneh.