SOUTH AFRICA – Futurelife, a leading cereal brand in South Africa, has introduced an innovative nutrition solution called Futurelife Mothers Food to support the nutritional needs of expectant and lactating mothers during the critical first 1000 days of a child’s life.
According to UNICEF, “Good nutrition during the first 1,000 days provides the building blocks for healthy brain development.”
Recognizing the significance of this phase, Futurelife is proud to introduce Mothers Food, a meticulously crafted nutrition solution to support both maternal health and the development of the baby.
This period, from conception to age two, plays a crucial role in shaping a child’s lifelong health and well-being, and Futurelife® aims to redefine maternal nutrition with this new offering.
Angela Leach, Head Dietitian at Futurelife, emphasized that nutrient requirements increase during pregnancy and breastfeeding, making good nutrition vital during this phase.
“Futurelife® Mothers Food™ has been scientifically formulated to provide additional fibre, protein, and micronutrients to meet these increased requirements,” she noted.
“It includes essential nutrients such as folic acid, iron, calcium, protein, vitamins, and minerals to support organ, tissue, and bone development while helping prevent birth defects.”
The Futurelife® Mothers Food™ Shake is designed for pregnant and lactating women. It combines Development 5™, Collagen, Choline, Calcium, and Omega-3 in a nutritionally balanced, low-GI shake.
According to the company, Development 5™ provides 100% of the Nutrient Reference Value (NRV) for adults in folate, iron, zinc, vitamin D, and vitamin B12, supporting the baby’s development.
“The shake is easy to prepare by simply adding water, and it can be safely consumed before and during pregnancy and breastfeeding.”
To cater to the practical needs of on-the-go mothers, Futurelife® has introduced Futurelife® Mothers Food™ Bars.
The oat bars are aimed to offer essential nutrition, including Development 5™, and are high in protein and fiber, making them suitable for expectant and lactating mothers.
“The convenience and affordability of these products make them a practical choice during these critical phases,” the company said in a release.
Futurelife® Mothers Food™ Shake is available in two flavors (Vanilla and Chocolate) in a 385g resealable bag while Mothers Food™ Bars come in two flavors: salted caramel and dark chocolate oat bar and berry and dark chocolate oat bar, available in five-bar multipacks.
These products are accessible through the Futurelife® online store and Futurelife® Stores in Oceans Mall, Durban, and Canal Walk, Cape Town, with availability in select retail and pharmacies expected by the end of October.