U.S – GrubMarket, a food tech/eCommerce company, has announced that it has completed the acquisition of Miami, Florida-based Vega Produce, a highly respected, global fresh produce company that provides the highest quality Asian fruits and vegetables, sourced from nearly 40 countries worldwide.
Founded in 2014, the company currently operates in Florida and Colombia (South America) and sells to hundreds of customers across North America and Europe. They also have a strong reputation as a leader in food safety practices.
Vega Produce is still run by its original owner, Alejandro Toro, who founded it 13 years ago. At the moment, Vega Produce is a full-service food distribution and wholesale business with warehouse operations covering over 50,000 square feet in space.
Within its product catalog of over 200 specialty and exotic items sourced from Central America, South America, Europe, Asia and Africa, snow peas, sugar snap peas, gourmet Asian vegetables, dragon fruits, papaya and ginger are top commodities.
In addition, Vega Produce has adopted sustainability and food safety initiatives like using micro-perforated and leak-free seal packaging to extend shelf life. It has received top food safety certifications such as Non-GMO, National Organic Program (NOP), Global Gap and PrimusGFS.
Following the acquisition, the business will continue to be managed by its current experienced and mission-driven leadership team.
“We are excited to join the GrubMarket team and welcome the opportunities brought forth by GrubMarket’s robust technology platform and strong eCommerce supply and demand network.
“Our true north is to continue to sustain, nourish, and feed countless families, and we are blessed to make a valuable contribution to this country, our families, our customers, our vendors, and beyond,” Alejandro Toro, President of Vega Produce.
Best-in-class grower network
According to GrubMarket, Vega Produce strives to be the most reliable distributor of the highest quality products for their customers across the nation. They claim to offer access to a best-in-class grower network across North and South America.
“We are thrilled to learn that GrubMarket shares these goals and has built out such a well-integrated and much-needed eCommerce and technology-enabled platform to bring fresh food to so many important customers across the country.
“We sincerely look forward to joining the GrubMarket team and to bringing more high-quality specialty and exotic food products to GrubMarket’s end customers,” Toro said.
According to Mike Xu, CEO of GrubMarket, Vega Produce is an outstanding food distribution business most well-known for their specialty and exotic Asian fruits and vegetables, and their strong supplier and grower networks across Central and South America.
“Alejandro and the exceptional team at Vega Produce have scaled the company to double digit year-over-year revenue growth, with a dominant position as the number one importer on the East Coast.
“In addition, they have always been a leader in food safety practices, having received numerous major certifications. This acquisition enables GrubMarket to further strengthen its presence on the East Coast and officially enter Florida, which is a key market for food distribution. We are thrilled to welcome the Vega Produce team to the GrubMarket family,” he said.
As a part of GrubMarket’s portfolio, Vega Produce will now utilize GrubMarket’s innovative and proprietary WholesaleWare software suite.
WholesaleWare software suite is GrubMarket’s software-as-a-service platform that provides food industry wholesalers and distributors with seamless financial management, easy-to-use sales and online ordering features, precise inventory management, lot traceability and tracking, grower accounting, and automated routing and logistics tools.
Lat month, the company acquired WaudWare, a highly reputable Canadian software provider that specializes in building software products for the fresh produce and food supply chain industries in North America, to provide more comprehensive software capabilities to global food supply chain businesses.