US – Europe’s leading food transparency blockchain, Connecting Food has assisted Mondelez International to launch their first food transparency project in the United States, with the iconic cracker brand Triscuit.

Connecting Food offers digital transparency solutions which create value for agri-food players and restore consumer confidence in food.

The platform is powered by blockchain, a technology which has enabled the engineering of LiveAudit, a fully digitized auditing module that provides real-time traceability of products and audits their quality, ensuring that every promise made to the consumer is upheld.

By scanning the QR code on the Triscuit box, consumers can discover the crackers entire journey from the farm to their home, via a web app using their smartphones.

Through the web app’s dynamic map, consumers can view the location of more than 127 farmers who participate in the Unity Gold Farmer Program after specifying the product’s expiry date.

The company worked closely with all members of the Triscuit supply chain, from the cooperative to the manufacturing site, in order to provide maximum transparency regarding the origin and quality of the wheat used for the crackers.

Mondelēz recently piloted a similar project in France, using blockchain technology to allow LU biscuit consumers to trace the journey of Harmony wheat from the field to shelf.

Used by agri-food businesses across the value chain, Connecting Food’s collaborative business platform creates added value to agricultural data from farm to fork.

Herta, the leader in pre-packaged deli meats in France also utilizes Connecting Food’s blockchain technology and is now the most purchased brand in the country.

Consumer demand for transparency has been on the rise over the past several years.

A 2020 study from Financial Modelling Institute (FMI) and Label Insight collected data from 1,000 US omnichannel grocery shoppers, and revealed that 81% of shoppers say transparency is now more important than ever when shopping on-line or in-store.

Zimbabwe Blockchain Technology

In Africa, Zimbabwe has emerged the first and only country to launch a blockchain-based livestock traceability system.

Payments multinational Mastercard, in partnership with venture capital-funded social enterprise E-Livestock have rolled out the E-Livestock Global traceability system, powered by Mastercard’s blockchain-based provenance solution.

This capacitates Zimbabwean farmers to prove the origin and health records of their cattle, while reducing risks to buyers, a step which will help the country regain its share of the lucrative beef export market and support economic recovery.

In line with its ‘New Era of Smarter Food Safety Blueprint’, the Food and Drug Administration (FDA) is encouraging food producers to use new technologies such as blockchain to track food from farm to table.