EUROPE – National Checking Company (NCCO), a food safety and food service specialist has partnered with web-to-print specialist Infigo to improve the quality of food safety labels it offers to its clients.
By partnering with Infigo, NCCO will be able to reduce production time on print jobs from weeks to minutes, enabling clients to easily create, modify and order food allergen labels on demand.
“In the past, the process of ordering custom labels and stickers has involved a lot of back and forth between customers, sales reps, creative teams and printers. But that process can take weeks, and it involves too many moving parts. Now, even when the office is closed, our website is open,” explains Robert Bagley, e-Commerce Sales & Development Manager at NCCO.
Following the integration of the Infigo platform, NCCO clients now have access to a flexible label builder where they can create and order labels within minutes.
Besides providing a unique user experience for clients, NCCO will now be able to take orders any time of the day or night.
“If you can’t give customers the kind of smooth, personalized shopping experience they’re accustomed to with Amazon (or any other online retailer), you’re going to lose a competitive advantage and eventually customers.
“That’s why we turned to Infigo. We knew they could help us design an online label builder that gave our customers the flexibility to create and order custom labels within minutes,” Bagley added.
On top of being better placed to meet its existing clients’ needs, Bagley believes an e-commerce solution will also give NCCO a competitive edge.
“Unlike many of our competitors, we now have a label builder that gives our customers the option to design their own labels online. Uploading a premade design isn’t your only option anymore. We looked at a lot of platforms for creating a website, but we chose Infigo for several key reasons,” he said.
Infigo offers a system for designing and ordering labels that’s ready to roll out of the box. The platform allows NCCO to immediately help their customers and also gives them room to grow and expand the types of custom labels they offer.
“We can now branch out beyond custom labels and stickers should we decide to go in that direction,” mentioned Bagley.
Infigo CEO Douglas Gibson noted that the company believes in working in partnership with their users pointing out that every print business is different – a label provider will use the platform differently to a wide format printer.
“It’s our job to ask lots of questions so we can ensure that when our technology is deployed, every user gets a maximum ROI. NCCO realized how much time was wasted responding to multiple emails or making calls back and forth. Our e-commerce solution enables users to brand their own site and create a unique and simple ordering experience.
“Customers can now design and order their labels, with minimal human involvement, or loss in production quality. We can’t wait to see what the future holds for NCCO and how they can scale with Infigo,” he said.