AFRICA – Sagaci Research, the leading Africa-focused data and analytics firm, has appointed industry expert Paloma Orejas as new Quantitative Research Director to lead its Quantitative Consumer Research department and reinforce its service offering in technical consumer insights and Product testing in Africa.

Paloma brings 13 years of experience in consumer research with a unique focus on sensory assessment services, specializing in food and beverage consumer products.

In her previous role as Sensory Research Director, Paloma provided outsourced services to one of the world leading groups in the alcoholic beverages sector overseeing a wide range of beverages sensory research projects in Africa.

She brings to Sagaci Research extensive experience in methodologies related to Sensory Research and Product Testing.

 In a context of a dynamic African market with constant product innovation, the appointment of Orejas will be instrumental for Sagaci Research. Indeed it will help the company meet strong demand for high quality locally sourced insights.

Sagaci’s unique consumer and trade related data-feeds provide up-to-date insights to a large customer base including multinational companies, local firms, investors and consulting firms.

Beyond customized feeds and surveys, the company’s range of data products includes SagaBrand (Syndicated daily brand health tracker) and SagaCube (Online category consumption metrics). Flagship products also include SagaTracker (Retail audits) and SagaTrade (Outlet census).

Paloma has a Postgraduate Certificate in Sensory and Consumer Science from Nottingham University and Master of Engineering (M.Eng.) in Food & Agriculture from Universidad Politécnica de Madrid.

Sagaci’s Managing Director noted that Paloma’s track record, depth of technical expertise in product testing, more specifically sensory research makes her an ideal leader to build on the great work of the Sagaci Research team.

According to the Manager, Paloma will help the company deepen its technical skill set in some key FMCG categories in Africa.

“I am excited to welcome Paloma to the Sagaci Research senior team. While we have heavily invested in the last couple of years in developing large online research capabilities, the need for product testing is still there and will always remain complementary. As such, Paloma will be instrumental in growing further this area of our business,” he said.

The company’s exclusive proprietary panel covers 34 countries across the African continent, which makes it a unique supplier of high-quality data and information.

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