INDIA – Sid’s Farm, one of the best dairy farms in Hyderabad, has rolled out its milk quality portal, a one of a kind initiative yet to be introduced by any dairy farm in the Indian industry.
Food safety and quality are important factors for ensuring wholesome, hygienic, and safe milk and milk products to consumers. With this portal, relevant information is just a scan away.
Consumers can scan a QR code that is displayed on the product packaging and check the test results of milk for a particular date.
The idea behind the launch of the quality portal is to offer various formats to convey messages pertaining to the value chain, which includes understanding the importance of consuming milk and the hazards associated with consuming antibiotics and other preservatives that might be present in milk.
With the launch of this portal, Sid’s Farm has reemphasized its principle of maintaining absolute transparency with its customers.
The Farm’s aim is to provide its families and communities with healthy, pure, unadulterated milk and milk products.
Since its inception, the brand has adhered to strict norms of testing milk extensively for antibiotics, artificial hormones, preservatives, and other quality parameters daily.
In the current market scenario, Sid’s Farm conducts 45 different tests on every liter of milk every day, to ensure milk reaches consumers in its authentic and unadulterated state.
Talking about the launch of this platform, Dr Kishore Indukuri, Founder and Managing Director of Sid’s Farm said, it was vital for consumers to know whether the milk they consume every day is safe for their families and them.
“At Sid’s Farm, we have always been paranoid about giving the purest quality to our customers, and we shall never shy away from sharing the true test results with them,” he said.
The portal displays results of 15 crucial tests that if skipped may leave traces of toxic adulterants in milk that are harmful to the human body.
The milk undergoes various adulteration tests, such as the antibiotic test, formalin test, detergent test, hydrogen peroxide, soap, salt, starch and alcohol test.
The new portal will also enhance further transparency as it will reveal the quantity of milk that the Farm had to reject before sending it out to its consumers.
If any of the parameters are not met during the testing phase, the milk is rejected and they are not made available to the customers.
The Farm handles milk from cows and buffalos separately to maintain uniformity, hence also displays the results separately.
As milk is consumed by people of all ages- from children to senior citizens, it is important that the available dairy products are made safe for its consumers.