CHINA – Taiwan’s Food and Drug Administration (FDA) has recently granted Sweegen, a pioneering player in the sweetener market, full authorization for its cutting-edge Bestevia Rebaudiosides M (Reb M), D, and E, high-purity steviol glycosides derived from the stevia plant.
This landmark approval not only bolsters Sweegen’s presence in the Taiwanese market but also ushers in an era of healthier, sugar-reduced products for Taiwanese consumers.
The new offering comes less than a year after Sweegen debuted its Reb I clean label stevia ingredient, targeting dairy, beverage, nutrition bar, confectionery, and savory products.
Sweegen’s innovative Reb M technology stands out for its myriad benefits for food and beverage producers. Unlike some competitors, the company leverages stevia, eschewing GMO corn or sugar beets as primary sources for its zero-calorie sweeteners.
Additionally, Sweegen employs proprietary bioconversion technology, ensuring the production of high-quality sweeteners that not only comply with regulations but also remain cost-competitive.
Furthermore, Sweegen emphasizes the environmental sustainability of its products, highlighting their lower ecological footprint compared to other sweeteners.
Casey McCormick, VP of global innovation at Sweegen, lauded the approval of Bestevia Reb M in Taiwan, describing it as a breakthrough for brands aiming to create better-for-you foods and beverages.
This innovation has opened doors to reducing and even eliminating sugar content, exceeding consumer expectations and contributing to public health objectives aimed at reducing sugar consumption.
Hadi Omrani, VP of technical and regulatory affairs at Sweegen, emphasized the company’s commitment to safety, quality, and regulatory compliance.
He noted that Sweegen’s global expansion strategy involves opening new markets to provide access to its innovative sweetener technologies.
In 2023, Sweegen has witnessed a surge in sales, largely attributed to securing crucial regulatory approvals in key markets, including the EMEA region.
Last year, the company achieved a milestone in the development of its stevia-based sweetener Bestevia Rebaudioside B after the compound received Generally Recognized as Safe (GRAS) status.
It isolates the Bestevia Reb B from plant leaves where it is found in trace amounts.
The new offering came less than a year after Sweegen debuted its Reb I clean label stevia ingredient, targeting dairy, beverage, nutrition bar, confectionery, and savory products.
This development in the sweetener market and the growing commitment to sustainable practices by companies like Sweegen reflect a broader industry shift towards healthier choices and environmental responsibility in the food and beverage sector.
As consumers increasingly prioritize health and sustainability, these initiatives are poised to shape the future of the industry, offering both healthier options and a greener planet.
