Ethiopia bans advertisement of infant formula

ETHIOPIA – The federal government of Ethiopia has banned the promotion and advertisements of infant formula, due to the growing use of substitute formula undermining breastfeeding. With the Ethiopian Food & Drug Authority (EDFA) regulating the commercialization of breastmilk substitutes, any form of promotion using radio, TV and sponsored content is no longer allowed. The ban affects a market with close to 78.4 million Birr (US$1,638,544)  worth of infant formula which was imported last year, up by 51.3pc from 2018. Recent data on the number of companies importing baby formula…

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