THAILAND – Thailand’s Charoen Pokphand Foods Public Company Limited (CP Foods) is planning to further leverage blockchain technology for all its products, following a successful integration with its fresh chicken and pork products.
CP Foods announced its in-house CPF Digital Traceability system in 2015 and has also been actively integrating the use of blockchain technology for several product categories over the past few years.
“The quality and safety of food products is our top priority and we realized that blockchain traceability technology was a vital step to accelerate our traceability system.
“Blockchain has facilitated consumers’ rapid access to product information by scanning a QR code on the packaging, providing them with information on the origin of the products as well as the certifications for quality and food safety standard and information related to sustainability including GHG emissions. This can contribute to the company continuously delivering better product value,” said Ms. Oraparn Mungmisri, Assistant Vice President for Global Standard System Centre for CP Foods.
Currently, CP Foods has already implemented blockchain traceability technology for the traceability of fresh chicken and pork products and is expanding it across supply chains from raw material sourcing to shipping these products.
This year, the company will leverage the technology to its shrimp business to ensure exceptional quality and hygienic foods for consumers and customers worldwide.
“In 2023 we will be doing this for our fresh shrimp and cooked food portfolios. The next step will be to create blockchain-based traceability for all the products we have in all categories in our portfolio,” Mungmisri said.
Along with its extensive range of animal proteins, CP Foods is renowned in the region for its assortment of packaged, ready-to-eat, and ready-to-heat items found in supermarkets and convenience stores, particularly for packaged foods made with shrimp in countries like the United States, reports Food Navigator.
By integrating blockchain into the shrimp business, the plan is to increase consumer confidence in product hygiene and quality for all consumers in all markets, not just Thai consumers or Asian consumers.
“The use of blockchain technology increases consumer confidence in the quality and safety of raw resources and goods, none of which must come from deforestation areas in a bid to pave the way for global food security,” she said.
In order to speed up the traceability system with Blockchain Traceability technology, which is extensively used in many industries including banking, sourcing, procurement, and supply chain, CP Foods also collaborated with AXONS, Thailand’s top agri-tech company.