EUROPE – In accordance with the agreement struck between TOMRA Food, a leader in post-harvest solutions, and ICOEL S.r.l., ICOEL will serve as TOMRA Food’s integrated business partner for Europe and our partner in cherry solutions for LATAM.
ICOEL has been operating in the fruit and vegetable industry for fifty years becoming a leading company in the design, construction and installation of quality machinery.
This newly announced partnership will make use of the synergies between the two companies to improve the sales, service, and support offered to clients of the ICOEL and TOMRA Fresh Food business areas.
“ICOEL’s solutions integrate with TOMRA’s solutions, and this is significant because many more processing applications are becoming interconnected. Closer integration is something our customers want and that will enable us to enhance the quality of the solutions and services we provide,” Bruno Stravato, General Manager at ICOEL, commented.
TOMRA Food designs and manufactures sensor-based sorting machines and grading and peeling solutions.
ICOEL on the other hand designs and manufactures fruit handling, processing and packaging equipment, for bin and crate emptying, treatment, manual packing, automatic boxes, bin-filling systems, and bin handling.
Machinery from both TOMRA Food and ICOEL is often used by the same processing and packing plants, particularly in Europe.
“This is all about the customer. Both TOMRA Food and ICOEL have a culture of customer-centricity, and both recognize the opportunity to enhance customer support by working together. Now that ICOEL is a TOMRA-integrated business partner, we follow the same processes and share information and resources.
“Customer sales and service for both companies’ equipment will now come from one source, making customers’ lives easier by providing a ‘one-stop-shop’. This alliance will also give TOMRA Food and ICOEL greater firepower when delivering big projects,” Paul Slupecki, Head of Global Sales TOMRA Fresh Food at TOMRA Food, said.
Customers who use equipment from both TOMRA Food and ICOEL will receive a single, comprehensive service from either a TOMRA engineer or an ICOEL engineer.
To make this new agreement possible, TOMRA Food is growing its staff and integrating some of its operations with ICOEL.
The sales and service activities of the TOMRA Fresh Food business area are now category-focused as part of TOMRA Food’s drive to work even more closely with customers and to create solutions that are even more precisely customized.
“The joint focus of ICOEL and TOMRA will initially be on Europe, especially Italy, Greece, and Turkey, where ICOEL is strong. In the longer term, we expect to expand into other markets around the world,” said Stravato.