U.S – AgroFresh Solutions Inc., a global AgTech leader in produce freshness solutions devoted to fighting food loss and waste, has announced that Westfalia Fruit, a leading multinational supplier of fresh fruit to international markets, will utilize the company’s cloud-based platform, FreshCloud, at its Westfalia Fruit USA operation.

This will help in transforming its quality management systems to support the largest avocado-growing footprint in the world. 

FreshCloud Quality Inspection is AgroFresh’s proprietary cloud-based platform that digitizes the formerly manual quality control process by capturing, organizing, and analyzing quality metrics in real time.

With all necessary inspections and actions conducted on mobile devices, FreshCloud will allow Westfalia to track and scorecard the quality metrics of their avocados instantly, streamlining and providing complete visibility to the fruit-quality inspection process.

Ultimately helping to reduce food waste by lowering rejections and improving the consistency of the avocados that flow through Westfalia’s site.

As noted in a 2020 Environment, Social and Governance report from AgroFresh, the United Nations Food and Agriculture Organization says nearly 33% of food produced for human consumption is lost or wasted, and upwards of 50% of fruits and vegetables perish before being consumed.

“At AgroFresh, we’re honored to be collaborating with global leaders like the team at Westfalia Fruit to put a truly innovative and powerful agriculture technology solution directly to work. FreshCloud Quality Inspection provides transparency and collaboration from field to market, while moving quality-control (QC) inspection to the digital age,” said Kim Bui, Global Head of FreshCloud for AgroFresh.

Platform enables real-time decision making

He explained that the platform combines AI and digital insights to help their customers to make real-time decisions to reduce food waste, manage supply chain challenges and ultimately deliver the highest quality and sustainable produce to the world’s markets.

According to Ryan Larkan, Director of Food Safety and Compliance at Westfalia Fruit USA, the company prides itself in working together with a company that puts the importance of sustainability at the forefront of their work.

“Our alignment with AgroFresh and the implementation of FreshCloud into our operation shows the industry at large our dedication to providing the highest quality product to our consumers,” he said.

The FreshCloud digital service platform is backed by AgroFresh’s more than 40 years of post-harvest expertise.

FreshCloud Quality Inspection is part of AgroFresh’s FreshCloud suite of digital monitoring and analytics tools that use machine learning to enable advancements in supply chain sustainability and AgTech innovation.

The Philadelphia-based company has been flexing its innovation muscles in recent years, rolling out new solutions, applications and digital technologies that ensure the year-round availability of fruits and vegetables.

Other digital solutions include FreshCloud HarvestView fruit maturity assessment and orchard management tool that captures pre-harvest quality metrics.

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